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Course Overview: (Download as PDF)
If you think that corporate sponsorships are only for big charities with established brand names, then you're missing a golden opportunity to build more support for your cause. Regardless of your organization's size or focus, you too can build lasting and valuable partnerships with corporate sponsors. Get started today by learning how to approach them effectively and how to build win-win relationships that can last for years.
Learning Outcomes:
- Provide examples of trends in corporate giving.
- Clarify the difference between a sponsorship and a donation.
- Explain the benefits of the sponsorship relationship from both the corporate and the nonprofit viewpoints.
- Develop a list of sponsorship opportunities for your organization.
- Create a master list of sponsorship benefits you can offer a corporate sponsor.
- Explain the difference between media sponsorship and editorial coverage.
- Identify corporate sponsorship prospects.
- Produce the documents and cultivation tools to secure, maintain and grow a corporate relationship.
- Download full Course Curriculum in Adobe PDF format.
Downloadable Resources:
- 24 awesome downloadable resources in this course:
- Additional references
- Benefits media love
- Benefits of sponsorship to a corporation
- Definitions
- Developing your sponsorship opportunities lists
- Different types of media involvement
- Guide for informational interviews
- Hints for long-term relationships with sponsors
- Hints for proposal formats
- Impact of sponsorship trends
- Intangible benefits
- Pricing your property
- Proposal contents
- Reseaching potential sponsors
- Sample approaches for current sponsors
- Sample follow-up phone message
- Sample letter of agreement (Free downloadable PDF!)
- Sample list of sponsorship opportunities
- Sample sponsor profile
- Sample sponsorship opportunity profile
- Sponsorship meetings
- Statistics and trends
- Summary of documents
- Tangible benefits
Course Level/Prerequisites/Certification Credits:
- Introductory level, no prerequisites.
- Take the optional final quiz. If you pass with 70% or more, you can download a Campus Certificate of Completion.
- Participation in the course is applicable for 2 points in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.
Duration:
- This course is on-demand, meaning that you can take it anytime, at your own pace.
- The course takes approximately 2 hours to complete from start to finish, but you have access for 3 months. Take it all at once. Take it in 15-minute bites. Take breaks between each module. Come back in a month for a refresher. It's entirely flexible and up to you!
Price: $127 per user; 3 month access (check for specials)
Register now!
System Requirements
Course Author: Sue Griffin
User Feedback:
Regarding the CharityVillage Sponsorship course, I thought it was really great how thorough the presentation was. It gave me all the necessary steps from soliciting the corporate sponsor to writing the actual sponsorship request. I realized while taking the course that we were actually going about things the wrong way. We were writing requests based on what we needed, similar to grants. What we actually need to do is attach a value to all of our programs and events and then approach the corporation in terms of what they would most value from. I thought the section on what a sponsorship request looks like was really valuable. If you approach Sponsorship like a marketing proposal it makes sense that the proposal would have logos and graphics incorporated in it. Again, we were writing letters that looked more like grants. Finally the course pointed out that sponsors really like to hear about shared audiences. I found this point was really beneficial. Since I took the course I have already written two proposals and secured both an in-kind and a cash donation.
I will definitely be taking more CharityVillage courses. I found the content really valuable.
-- Jackie Mersereau, Development and Operations Coordinator
Lake Ontario Waterkeeper
As an event planner, this course really helped me to pinpoint the needs of my sponsors and making our partnership a “win-win” situation.
-- G. Lin Ferguson, Manager, Events
United Way Of Peel Region
Overall, an excellent course! I found it extremely helpful.
-- Joanne Grodzinski, Freelance NPO Consultant
Elora, ON
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